The Millennial generation is the future of the American public. While the opinions of older generations might be set, this younger generation brings new perspectives on society that can change the perception of American business. As the key to future perceptions of business, on what side will Millennials fall? Will business garner a higher perception or a lower one from the youngest Americans?
“Social” may be the defining term of our generation. Which is curious, since many serious thinkers suggest that the illusions of social media have actually made us more isolated– alone on our devices, leading a digital life. I think the jury is out, though my suspicion is that the impact of social media is to exacerbate/enhance personality traits and practices that are already there. So loners find more to do in their loneliness, and the extroverted make yet more friends and find yet more reinforcement from them.
BCLC just launched the nomination and application cycle for its 2013 Citizens Awards. These are important awards for the field; companies, local Chambers, and NGO partners are well served to go through the submission process.
A 2011 Cone/Echo Global poll finds that more than 90% of the world’s consumers want businesses to launch “operational innovation for the greater good.” There is more to this than a company “cleaning up its act” by, say, reducing pollutants or protecting human rights in its supply chain. It is about a company using its know-how and leverage to develop new business practices that have a positive impact on the world.
By Shannon Schuyler, Corporate Responsibility Leader, PwC and Jeff Senne, Director, Environment & Marketplace, Corporate Responsibility, PwC
Now, a few weeks after Rio+20 – the United Nations Conference on Sustainable Development that addressed the sustainable future we seek as a global society – we have reflected on some key elements of the discussions.
Images of Rio de Janeiro’s favelas are almost as synonymous with the city as its famed beachfronts and mountainscapes. Rio’s favelas are visually shocking for their proximity to extreme wealth – at times a mere street’s breadth away, and their extremely violent reputations, made infamous in the film “City of God.” The favelas' reputations are so infamous that in 1996 Michael Jackson traveled to the Santa Marta favela in Botafogoto to film the music video for his controversial “They Don’t Care About Us” social protest song.
As you know from this post, while in Rio for Rio+20 last week I visited all three of the International Business Corps' NGO partners to see and hear the impressive impact that's happened during the first six months of the Business Corps work there.