Measurement. It's on everyone's minds in the CSR field. At BCLC, we think the focus on shared value and impact measurement will be huge in 2013. Two editorial contributors, BCLC staffer Dr. Jeff Lundy and guest writer Grayson Bass, kick off our examination of this topic.
Through the lens of the FSG's "how-to" report on Measuring Shared Value, Bass argues that meaningful measurement tools for companies are still lacking today.
Dr. Lundy debunks three Myths of Measurement and concludes that maybe all we need in the CSR field is a better way of analyzing the information we already have.